From taxi rides to long distance phone service, a shift
towards flat-rate pricing models is becoming more noticeable these days as
vendors focus on the value of their services. A growing number of consumer
service providers are adopting a flat rate pricing structure because of its
ability to attract customers.
More and more budget-conscious consumers are choosing flat
rates because they prefer to know up front how much they will pay. This is
useful in promotional communications when service providers want to emphasize the
value proposition they’re offering for the price. You've probably seen the U.S.
Post Office’s “if it fits, it ships” commercials that promote their flat rate
priority mail. In other words, if it’s possible for you to stuff a refrigerator
inside one of their flat rate boxes, they promise to ship it at the set price.
The shift in pricing trends is evident in Birmingham, Alabama, where taxicabs are offering
taxi services at a set rate, quoted to customers prior to the ride. But not all
cab drivers are embracing fixed pricing schemes. By contrast, the taxi drivers
in Charleston, SC, don’t like the city’s mandated $5 flat rate for all downtown
fares. The Post and Courier reports that cab
drivers say the flat fares cover expenses, but leave little room for profit.
More than half of consumers prefer to pay a flat fee for
financial planning services, according to
a new survey recently issued by the Life Insurance Marketing
and Research Association (LIMRA). The report reveals that 55 percent of
consumers favor paying an advisor a flat fee to develop and implement a plan
for retirement income.
Flat-rate pricing has already made inroads into long distance
and wireless telephone service. Business Network Long Distance
keeps its rates the same in order take the guess work out of long distance
service for its residential customers. What makes flat rates even more
compelling to Business Network Long Distance customers is how simple it is to
figure out their phone bill.
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